Speaking With Impact™ Press & Media Training

This program was designed to for individuals who regularly communicate with the press and media outlets about the organization's brand. Through this comprehensive training program, you will learn to generate positive media messages with carefully crafted, targeted messages that enhance your brand every time you appear before the press.

This course is a "hands on" session, designed for C-Suite Executives, Directors, senior managers, athletes, public relations and marketing professionals — people must stay on point and deliver credible sound bites in a variety of public forums and formats:

• News Shows
• Talk Shows
• Investigative Shows
• Press Conferences
• Media Tours
• Crisis Communications

Through videotaped sessions, each participant learns through first-hand experience how to be handle interviews, respond to "ambush" tactics and communicate with greater effectiveness, style and confidence you will learn to:

• Handle interviews effectively by being proactive not reactive
• Project confidence, trust, and believability: Dr. Mehrabian’s Study
• Create and maintain a consistent point-of-view
• Determine what the media wants from you
• Handle tough questions with tact and poise
• Use a bulletproof "sound bite" formula that works
• How to handle the hard questions/toughest issues and prepare for the inevitable

The training is delivered as one-on-one coaching or in small groups with the maximum size of 5. Executive media consulting is recommended for senior executives and is designed to fit the situation or event. Call to discuss your media training needs and we will customize a program based on your needs and timing.

We will work in concert with your communications department.

Class Size: Minimum class size 1 – Maximum class size 5