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Pull is the natural attraction produced by anything that is significant or important to us. It's like a magnet -- the more you care about something, the more it engages you. You want it and reach for it but the concept of pull also attracts the circumstances, people and events that help make it happen. Your organization is a pull factory. Everyone is creating pull based on the things that are significant to them. In this way, pull self-organizes who will be drawn to each other. It impacts the quality of relationships. It also impacts what people talk about and the way they connect. Inspired pull is clear and highly focused. It’s powerful and compelling. It is inclusive and big picture. Understanding pull is a key factor in achieving the margin of difference and the margin of difference goes directly to your bottom line. It affects your profit margin, your market share and the quality of your products. |