Moving from Good Enough to Inspired Intellectual Products:  Do you know the difference between a "good enough" and inspired organization? Do you know how to break out of the pack?

The most important products in any organization are products of the mind.  They are intellectual rather than tangible. Intellectual products can range from ideas to full blown plans, from concepts to global strategies.  Decisions, policies, advice, concepts, guidelines and even budgets are intellectual products.

The margin of difference is the point at which a shift occurs between what's good enough and what is truly inspired. This point is a very narrow margin of difference but it can create a shift in your organization that is truly seismic. A very narrow margin can create a very big difference.

Operating at the margin of difference is a source of great inventions and breakthroughs of all kinds. Plans, decisions, concepts, strategies and balance sheets -- even the smallest improvements to a process -- begin as products of the mind. These are among the most important products in your organization.

No matter what you're doing in your organization, you and the people you work with are operating somewhere on a scale from less than ordinary to inspired. The margin of difference, in intellectual products, is achieved at 8.5 on a 10-point scale.

We're in the business of helping you get there.